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Stomping the Search Engines 2 & The Net Effect

I have been waiting for a long time for this one. Finally, Stomping the Search Engines 2 from StomperNet is here! I am sure you have heard of StomperNet. Their first big product, back in 2004, was an SEO (Search Engine Optimization) course called Stomping the Search Engines, and that’s what put these guys, Brad and Andy, on the SEO map. Sadly, I missed that one back then. You ask why? Well, the price was $800 per month! That’s not a typo, it’s eight hundred dollars per month! To be fair, what was included in this price was not just the best hands-on training course on SEO at the time, but also a solid ongoing training on all aspects of starting and running a successful Internet Marketing business. It was an investment well worth the price for the lucky people who could afford to become members of the “club” of achievers, or so it appears from the testimonials from many of them.

For those, who are not familiar with SEO (Search Engine Optimization), a short explanation is in order. SEO refers to methods and techniques used by web site owners to make their web sites highly popular with the search engines for certain search terms that people type on Google, Yahoo, and Live Search (formerly MSN Search), when searching for a topic, product or service of interest. The specific goal is for the web site being optimized to appear as high as possible on the first page of the search engine result pages (SERP) for one primary search phrase and a few secondary ones. And this is where the SEO training offered by Stomping the Search Engines was so amazing. Brad and Andy actually had a study conducted where a special camera device would capture the hot spots (where the human eyes focus) on the first page of SERPs! So, if your web site happens to be found in those hot spots (which Stomping the Search Engines teaches you how to do), you are in business! Of course, you need to make sure that the text that appears on the SERP for your web site is one that will attract the visitors’ clicks.

Fast forward to Stomping the Search Engines 2. What is different and new this time? It appears quite a bit is new – on a much higher level and much better. First, the course is video, unlike the first edition, which was audio. Remember the saying “a picture is worth a thousand words”? Well, Stomping the Search Engines 2 is a moving picture, and a very well made one, from the preliminary reviews that I read. Second, the number of contributors is extended to include some of the best and brightest in the SEO field. You may not have heard about all of them, but rest assured, once you implement their tricks and techniques on your web site, it will be very well heard of :)

And here is the big thing that made me so excited about Stomping the Search Engines 2 and so willing to come out and share my excitement on this blog today. It was supposed to be sold for $497, but Brad and Andy decided to offer it for free to get exposure for their new monthly print journal The Net Effect. Now, I don’t know about you, but to me “free” sounds like a good price. The catch? I would not be so quick to call it a “catch”. Yes, you will have to give the journal a try and subscribe. But, guess what. It looks like I can cancel any time. This is either some crazy price testing, or these guys are so confident in their value proposition that they think you would be really, well, out-to-lunch if you decide to cancel. From what I have seen so far, the journal is full of solid information and practically forces you to make your Internet business a success. Head over to the StomperNet site to see the introduction video for yourself. Me? I am waiting no longer, and buying today. I cannot afford to waste this opportunity and miss out if these guys figure out that the price is not right and decide to raise it. Feel free to ask me questions here if you wonder how it looks.

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Professional Grade Adsense Software Tools

To be able to compete and succeed in the Adsense business you need the Adsense software tools that the best in the game use. The following review is by no means exhaustive but it will provide you with information on the best Adsense software tools that will give you an edge over vast majority of Adsense publishers.

The Google AdSense Preview Tool

This is a very neat little tool that will display a preview of Adsense ads that would show on any web page. It is provided free by Google and is activated by selecting it from the right-click menu in Internet Explorer. It allows you to see how the ads would appear in different formats and colors, and for different geo-targeted locations (i.e. to see the ads that would appear to a site visitor from Canada, even if you are in US, for example). You can also click on any of the ads in the preview tool to see the destination web page of the ad, without fear of being penalized by Google for clicking on ads on your own pages. You can get the Adsense Preview Tool for Internet Explorer and read the installation instructions here. Unfortunately, there is no version of the tool for my favorite browser, Firefox. There is an Adsense Preview add-on for Firefox but it doesn’t allow you to play with the colors. This shortcoming, though, is not as bad as the inability to see ads for different geo-targeted locations.

Keyword Elite

This is the most advanced keyword research software available today. Keywords and phrases were not created equal. You must know what people are searching for and what exact words they use. This is crucial if you want the search engines like Google to send free traffic to your web site… and lots of it! Keyword Elite will not only help you generate huge lists of such keywords, but will also uncover the top paying adsense keywords and phrases! What’s more, Keyword Elite will create complete Adsense web pages highly optimized for these high paying keywords, allowing you to choose from 3 different layout formats. You will simply love this software! It is not the cheapest keyword tool but, trust me, I can give you a list of competing software tools that are twice as expensive and barely come close to what Keyword Elite does for your Adsense success. But don’t take it from me. Check it yourself by clicking the following link for Keyword Elite. You just will not believe such powerful software exists! You will thank me later when you see your Adsense home business on the right track and taking off. Remember, the competition in this business is getting very tough. What will make you stand out and beat the competition is the use of the best tools and the knowledge I give you here. I have spent months and years researching the professional adsense tools, so save your time and take advantage of this research at no charge.

The Adsense Gold Tracker

When I discovered this Adsense software tool, it made my day. Do you know which Adsense ad formats and colors attract clicks and which don’t? What is the best web page layout to use and what to avoid? In the end, however, the only way to find out what works best and what doesn’t is by testing different ad colors, formats and page layouts. There are many testing services. However, I have two major problems with most of them. The first one is that they cost $10-$30 per month. The second one is that with most of them I can never be 100% certain of my privacy since they are hosted services, i.e. hosted at the provider’s server. So I decided to find out what Adsense tracker software tools were available in the market and I came across quite a few. Some were free, but almost useless, others were moderately priced but difficult to use. Until I found the Adsense Gold Tracker. The product name is actually Adsense Gold and its main component is the Adsense Tracker, of course. Packaged with it, however, are a list of the top paying adsense keywords, thousands of adsense content articles, an ebook on how to get lots of web traffic from the search engines, the RSS Infuser tool and more. The Adsense Tracker by itself is worth the price of the whole package. This absolutely amazing tool will track every little detail of action on your web site and the Adsense ads on it, and will give you visual and systematic answers to all your “who”, “when”, “why” and “how” questions! You will see detailed statistics on what ad colors/formats were the real click magnets, the most often viewed pages, the pages with most ad clicks, the referring web sites (where site visitors came from), what keywords people used to find your web site, and so much more! I can’t stress strongly enough how important all this information is for the success of your adsense business. To compete with the Adsense experts on even ground, you must use the professional grade tools that they use. The Adsense Tracker is one of these tools. Learn more and see a live real-time demo by clicking on the following link for the Adsense Tracker.

If you have any questions or comments, please leave them below (the comments link), and I’ll be happy to answer them.

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Make money at home with Google AdSense

Google AdSense is one of my best ideas for a home based business. What makes this home business opportunity really sweet is the fact, that once set up properly, it can run on autopilot with little assistance from you and no sense of urgency. There are people who have mastered the business so well, that they have quit their full-time jobs and are enjoying an enviable life style of driving fast cars, living in beautiful houses and traveling to exotic destinations on luxury cruises… OK, stop dreaming and make it happen! With the help of the most renowned Google AdSense experts, I will show you how.

So, what is Google AdSense and how does it work? In short, this is an opportunity for website owners (or publishers), to show relevant ads on their web sites. On the surface, this is nothing new – you have seen many ads on various web sites. If you pay attention to the word “relevant”, however, you’ll see the big potential and understand the enormous success of Google AdSense. If you have a web site that offers interesting and unique content to your website visitors, you can sign up (free) for the Google AdSense program, and start displaying Google ads that are closely related to the theme of your web site and the topics of your web pages. This makes the ads attractive to the visitors of the site, and every time they click on an ad, Google gets paid and so do you! The popularity of its search engine and the pay-per-click advertising have made Google the most successful and fastest growing Internet business today. The good and exciting news for you, is that Google has invited you to the party as a business partner! You just have to offer good web content and accept the invitation! Google do not disclose the exact number, but it is said that website owners get on average between 30-40% cut on the price advertisers pay them for every click on AdSense ads.

In addition to pay-per-click advertising, AdSense for Content also combines pay-per-impression advertising where publishers get paid for the number of times an ad is shown on their web site, i.e. “impressions”. Publishers can also take advantage of AdSense for Search by providing Google web search functionality to the visitors of their web sites. Similar to AdSense for Content, publishers get paid for every click on an ad displayed on the search result pages.

You can learn more about the Google AdSense basics from the source, at the Google AdSense Help Center.

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A home business idea – Resume Writer

You can make money at home easily as a Resume Writer provided you have – or are willing to acquire – the required resume writing skills. People constantly look for jobs and many of them will need your services.

A well-written resume can make the big difference between hiring someone or moving on to the next job application. People find no problem listing their previous employers and qualifications. However, with very few resumes in their lives, they will not know how to construct them, so that they stand out from dozens of other competing resumes. To convince your prospective clients to use your services, you should provide them with samples of your work, i.e. resume examples, and you should emphasize the importance of a well-written resume in today’s highly competitive job market.

As a resume writer, you first collect all relevant pieces of information from your client, and translate them into a dynamic, effective message. Your client, the job seeker, fills a form, either by e-mail or by answering a questionnaire on your web site. You turn this into a resume using Microsoft Word with the sophisticated formatting features it offers, and you send it to him, or her, by e-mail. The Microsoft Word document format is the widely accepted standard for resume files submitted online or by e-mail. If you are using the latest version of Microsoft Word, make sure the resume is saved (Save As) in an older version format, say, MS Word 97 document, to ensure proper formatting is preserved if the resume is viewed online or with an earlier version of Word than the one you use. It is a good practice to name the file with your customer’s name, i.e. “John_Smith.doc”.

There are excellent books on the market on writing a winning resume. You can purchase a used one on Amazon for a very good price. Look at a number of well-written resumes and note how the style changes to match an applicant’s profession and qualifications. Learn about employers in today’s business world, and what skills, qualities and previous experience they want to see in a candidate. Search the online job sites for open positions in the field of your client’s expertise, and notice what terms and phrases the employers (or recruiters) are using to describe the job requirements. It is important that you also describe your client’s qualifications with those same keywords, as most of the resumes submitted online are searchable. Avoid hyping-up the resumes too much. Employers might frown on them and view this as an attempt to cover up the applicant’s lack of essential job qualifications. You may initially need to offer low prices for your services, in order to be able to compete with the large number of similar businesses, before building a core of loyal clients. You can also sell packages of proven resumes online, such as a collection of about a twenty well-written resumes for IT professionals, for example, to help those clients who prefer to write their own resumes and save money.

You can make up to US$35,000 per year as a resume writer, and maybe more, if you diversify into selling packages of winning resumes.

How to find work as a Resume Writer

  • elance.com: Over 100,000 projects – including marketing, writing, research and more – are posted annually to a global pool of rated service providers (freelancers). You can find a service buyer willing to pick your bid and offer you a project.
  • guru.com: Guru.com is web-based marketplace for freelancers who specialize in many professional categories including Writing/Editing/Translation. Freelancers seeking work can register either as a free (Basic) member, or as a subscribing (Guru) member. You can search for resume writing projects by category or by keywords.
  • freelancewriting.com: A website for freelance writers who want to master the business and creative aspects of their writing careers.
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Computer Programming as Home Business

Countless home business opportunities exist in the field of Computer Programming. There is high demand and global shortage of skilled computer programmers for building applications in various industries, such as insurance companies, security/futures brokers, ecommerce and Internet marketing.

Computer programmers write, test, and provide technical support of computer desktop (PC or MAC), server and web applications/programs. With the exponential growth of the World Wide Web, the programming skills for creating web applications and web services are in high demand. Programmers write programs according to the design specifications written primarily by computer software engineers and system architects/analysts. After completing the design process, the programmer converts the design into a logical series of instructions, also known as “code”, which a computer can execute. Hence, you will often hear the term “coding” that in fact refers to programming. As a programmer, you will need to test your program by running it to ensure it executes correctly and that it produces the desired results, and then fix any errors by debugging the program. Your project may require debugging or modifying existing programs. Expect to work long hours or weekends, to meet deadlines or fix critical problems. With the technology available today, programmers can connect to a client’s computer system remotely using the Internet to make corrections, install updates or fix problems.

Although you can write simple programs in a few hours, programs that use complex mathematical algorithms, or that draw and store data from/to databases, may require much more time and advanced skills. However, programming is much easier today than it used to be 10 or 20 years ago. Many programming tasks used to build very sophisticated applications are grouped into the so-called “classes” and “objects” that  are readily available with the modern software development tools/environments (many of which free, like the Microsoft Visual Studio Express editions, Eclipse and NetBeans). In addition, computer programmers often collaborate among themselves and split complex projects into easier to manage functional modules that are finally integrated together into a complete application.

Programmers’ job description often originates from a specific programming language, such as Java (or C#) programmers, or from the type of application they develop for, such as database, mainframe, computer desktop or Internet programmers. Regardless of your degree, employers remain primarily interested in your programming skills, certification in a language such as Java or its Microsoft alike, C#, and previous experience. You can make decent money as a computer programmer, about $65,000 annually, with the top 10 percent earning up to $95,000.

How to find Computer Programming work

  • rentacoder.com: Rentacoder.com lets you locate and bid on coding projects and questions from around the world. Registration is free, and you can publicize your skills on the online resume system and receive emails as new bid requests come in. They handle all the money collecting so you can concentrate on what you are best at – coding. The buyer’s money is placed into an escrow account, freeing you from the problem of getting “stiffed”. To pay for this service, Rent a Coder charges coders a 15% Fee on the profit from work and questions.
  • elance.com: Over 100,000 projects – including web development, graphic design, programming, marketing, writing, administrative, research and more – are posted annually to a global pool of rated service providers (freelancers). You can find a service buyer willing to pick your bid and offer you a project.
  • guru.com: Guru.com’s web-based marketplace connects businesses with freelancers who specialize in many professional categories: IT work, creative design, photography, engineering, office administration, sales, marketing, accounting, business consulting, etc. Freelancers seeking work can register either as a free (Basic) member, or as a subscribing (Guru) member.
  • scriptlance.com: ScriptLance is a service that connects freelance programmers with webmasters that need custom programming done for their websites. Programming projects are posted on the site, much like in an auction,  and interested programmers bid on them. ScriptLance is not just a great site to find a programming job. You can find new clients, or… let them find you!
  • softwarejobs.com: SoftwareJobs.com provides industry specific career channels with a wealth of information tailored to your career goals in Information Technology and Software Engineering. Select a career channel to research industry information, search jobs and build your portfolio.
  • freelancewebprogramming.com: Freelance Web Programming is a talent auction for web programming and graphic design services.
  • dice.com: Dice Inc. is the leading online career site for technology, engineering and security-cleared professionals. You can post your resume where thousands of hiring companies will see it.
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Web Design as Home Business

Web design is in high demand and can be a very profitable home based business. Very often it involves work requiring the skills of a graphic designer. In fact, many web designers work as graphic designers and vice versa. Web designers often perform programming tasks (for the design of dynamic sites) and thus work as web developers. However, the job of a web designer is primarily on web page graphics, fonts, colors and layout. 

Web designers today use WYSIWYG (what you see is what you get) software, such as Microsoft FrontPage, Macromedia Dreamweaver and Adobe GoLive, that do not require knowledge of HTML. In order to become an expert and highly paid web designer though, you should also learn to use HTML, Java Script, PHP, Adobe Creative Suite and Macromedia Flash. Proficiency in these languages and tools will allow you to add advanced web site functionality well beyond the one of simple static web pages.

Rates for web site design keep dropping because of high competition and the availability of WYSIWYG programs, many of which free (Nvu, Netscape Composer, etc.). This allows even people with no knowledge of HTML to design web pages. However, demand for web design services is growing and with free WYSIWYG software, you can work faster and easier, and make a decent income without the need of a significant upfront investment. As a web designer, you can also offer one-on-one online consultations. You can make up to $75,000 as a web designer.

How to find Web Design work

  • getafreelancer.com: Offers freelance programmers and graphic designers the ability to work from home. As a freelancer, you can choose among hundreds of outsourced projects. Join free and pay only a small commission. 
  • guru.com: Guru.com’s web-based marketplace connects businesses with freelancers who specialize in many professional categories: IT work, creative design, web design, photography,  office administration, sales, marketing, accounting, business consulting, etc. Freelancers seeking work can register either as a free (Basic) member, or as a subscribing (Guru) member. 
  • elance.com: Over 100,000 projects – including web development, graphic design, programming, marketing, writing, administrative, research and more – are posted annually to a global pool of rated service providers (freelancers). You can find a service buyer willing to pick your bid and offer you a project. 
  • freelancewebprogramming.com: Freelance Web Programming is a talent auction for web programming and graphic design services. 
  • hotgigs.com: HotGigs.com Contract Talent Marketplace helps meet the needs of Companies, Consulting & Staffing Firms, and Independent & Freelance Consultants who desire to work together. 
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Graphic Design from Home

Graphic design is certainly a profitable home business opportunity. Graphic designers use computer software such as Adobe Creative Suite to develop the overall layout and design of magazines, newspapers, journals, corporate reports, and other publications. As a graphic designer, you will produce promotional displays and marketing brochures for products and services, and design distinctive company logos. Many graphic designers develop artwork to appear on Internet web pages and computer/video games.

You do not need a university degree for success as a freelance graphic designer. However, you need a lot of creativity to succeed in this field and it is essential to have a strong sense of aesthetics, which includes an eye for color and detail and a sense of balance and proportion. Tastes in style and design change quickly, so you need to stay open to new ideas and influences, and react quickly to changing trends. Despite the advancements in the computer-aided design, sketching ability remains an important advantage in most types of design.

You should expect long working hours and will often need to revise your work several times to meet your client’s specific requirements. People in this field need self-discipline to start projects on their own, to budget their time, and to meet deadlines and production schedules. Good business sense and sales ability will also help you. Plenty of jobs exist in the graphic design field and continue to grow. Demand for graphic artists and designers will increase because of the rapidly increasing need for Web-based graphics and computer/video games. You can make upwards of US$50,000 annually as a freelance graphic designer.

How to find Graphic Design work

  • elance.com: Over 100,000 projects – including web development, graphic design, programming, marketing, writing, administrative, research and more – are posted annually to a global pool of rated service providers (freelancers). You can find a service buyer willing to pick your bid and offer you a project.
  • freelancewebprogramming.com: Freelance Web Programming is a talent auction for web programming and graphic design services.
  • hotgigs.com: HotGigs.com Contract Talent Marketplace helps meet the needs of Companies, Consulting & Staffing Firms, and Independent & Freelance Consultants who desire to work together.
  • jobvertise.com: This site offers a free job posting service, and boasts the world’s largest free resume database.
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Desktop Publishing Home Business

Desktop publishing is very suitable for home based business as it only requires a computer and specific type of software such as Adobe PageMaker or Microsoft Publisher. Desktop publishing software lets you rearrange text and graphics on screen, change typefaces, and re-size graphics, producing documents such as advertisements, newsletters, brochures, web sites, etc. Adobe PageMaker and Microsoft Publisher are both easy to use and will do most of the work to get your home business started. Many word processing programs also have desktop publishing features. You don’t need an extensive education to work as a successful desktop publisher. But you must acquire working knowledge of the software needed for the job so read and master the manuals thoroughly. Also, there are plenty of excellent books in the market on desktop publishing.

So many home-based opportunities exist for you as a desktop publisher. Choose the one that best suits your personal and financial goals. Visit the web sites listed below, and find plenty of jobs. Despite of large competition in the market, once you get initial jobs, it should be easy then to get repeat business through demonstrated skill, perseverance and hard work. The projected growth rate of new jobs for Desktop Publishing specialists vaults desktop publishing into the top 10 of the most rapidly growing professions. Hourly rates for freelance desktop publishers range from $15 an hour to $100 an hour. You should also consider the overhead in running your own business. If you charge less then $30-$40 an hour, reconsider your pricing – you have priced yourself way too low!

Desktop publishing jobs use different names. Some job titles used by various employers which involve desktop publishing skills include Technical Writer, Technical Publications Engineer, Web Developer, Documentation Specialist, Digital Image Processor, Production Supervisor, Proofreader and Graphic Designer.

Learn desktop publishing quickly and free

Adobe PageMaker is the professional page layout program for your home business, if you want to create high-quality publications such as brochures and newsletters. It offers templates, graphics, and intuitive design tools that will get you started in the business quickly. You can learn desktop publishing from the comfort of your home by downloading, installing and running absolutely free for 30 days Adobe PageMaker for Windows or Adobe PageMaker for Mac. The program comes with excellent tutorials and user guides, as well as many online tips at Adobe’s web site.

How to find Desktop Publishing work

  • guru.com: Guru.com’s web-based marketplace connects businesses with freelancers who specialize in many professional categories: IT work, creative design, photography, engineering, office administration, sales, marketing, accounting, business consulting, etc. Freelancers seeking work can register either as a free (Basic) member, or as a subscribing (Guru) member.
  • elance.com: Over 100,000 projects – including web development, graphic design, programming, marketing, writing, administrative, research and more – are posted annually to a global pool of rated service providers (freelancers). You can find a service buyer willing to pick your bid and offer you a project.
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About My Home Business Idea

My Home Business Idea is a guide for anyone contemplating starting their own home based business with potential sales of a few thousand dollars up to the million-dollar level. Our goal is to regularly present to our readers an emerging home based business opportunity with a high profit potential. Our primary focus will be on the Internet home business as it offers many advantages that are hard to ignore – extremely high profit potential (virtually infinite number of customers), very minimal investment that anyone can afford, the most flexible hours (one can make money 24/7, even when they sleep) and location independence (all you need is a decent Internet connection on the beach :).

In the future, we plan to provide our visitors with a list of extensive learning and training resources for the home business opportunities presented on this blog, as well as step-by-step tutorials. And, of course, comments, questions and suggestions from you on any of the discussed topics are always welcome. To leave a reply to a post, just click on the comments link below it. We will be happy to hear from you!

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